About us

A new way to rent.

A couple playing with their child in the kitchen.

Our mission.

We believe that everyone should have a chance at wealth creation through housing. No renter should feel the anxiety of the wealth gap widening between them and homeowners. And every renter should have an opportunity to build for their future.

Kenneth Luna

co-founder

Our vision.

At Ascend, we’re building a new way to rent – a model that values and rewards renter as partners and co-investors by ensuring access to the wealth creation possibilities of real estate, without ever having to purchase a home.

We believe this journey isn’t just about housing. It’s about community, health, and pride. We are building invested communities with you, for you.

Florian Schmitz

co-founder

A couple having dinner while sitting on the floor.

And our core values.

Transparency

We want our renter-investors to understand and learn how capital is used to build wealth for both them and our real estate investors.

Recognition

We believe in recognizing and rewarding renters for being good stewards of their homes - and partners.

Accountability

We will empower our renters to build for their future, whether it includes homeownership or something else.